Christmas is less than 40 days away – how are you prepping for it?
Thinking and purchasing gifts for your loved ones can be intimidating, but with technology these days you can be comfortable and even drinking a glass of wine during the process! It’s still November so shopping in stores is pretty doable, but December is closing in fast and so are those grumpy shoppers. I suggest that you avoid the lineups and checkout online instead.
History and Numbers
Online shopping has actually been around since 1979 when computer and electronics innovator Michael Aldrich invented the original concept in the United Kingdom:
“In 1979 he connected a modified domestic television via a telephone line to a real- time multi-user transaction processing computer. He marketed the system from 1980 onward and sold mainly Business-to-Business systems.”
Fast forward to 2016, and online methods have obviously advanced quite a bit and, if you haven’t already, so can you!
According to Big Commerce, “96% of Americans have made an online purchase at some point in their lives, and four in five (80%) have done so in the last month alone.” The statistics sound high, but when you think about it, a lot of people that you know probably shop online – my husband and I definitely do. Although this shopping trend may be associated with younger generations, people of all ages are discovering the benefits for themselves.
Big Commerce’s infographic on age demographics shows that the percentage of shoppers decreases with age, but that it is not just millennials who are sidestepping department store lineups:
Laura Stevens, of the Wall Street Journal, discussed the results of UPS’s annual online shopping survey earlier this June. She explained that for the last three years the percentage of what online shoppers are buying has increased – this year they made approximately 51% of their purchases online.
I hope that these numbers help to ease reader’s minds who may have been nervous about online shopping. If you are on a secure retailer’s website that has positive reviews (always read reviews), then you, like millions of other people, will likely have a safe and enjoyable shopping experience.
Connecting to Christmas
So why am I writing about this today? It’s a great time to shop online for Christmas.
As a rule, I like to give myself at least 14 days in advance to allow for unforeseen circumstances with postage. That’s the one thing about purchasing gifts online – waiting for them to arrive can be nerve racking if you have never ordered before. Most retailers provide multiple shipping options, but these can add up quickly for the sake of convenience. You’ll find that many sites promote special deals where you don’t have to pay for standard shipping if your virtual-cart total hits their target price – if you do all your shopping in one spot, this will be perfect for you! Mid November means that you have plenty of time to wait for ordered gifts to arrive.
If you’re reading this before November 28th then you’re in luck! Now you can really think about what items you want to purchase and plan ahead. Some of the best deals are approaching with Black Friday and Cyber Monday sales between November 28th-December 1st. Canadian stores have also started participating in cutting prices for these traditional days over the years which has been nice for Christmas shopping. When you’re purchasing presents online during these sale days, you won’t find yourself in physical brawls which is an added bonus (unless you fight over the laptop with a family member)!
Another great site to shop on and save money with is a family favourite in our household – Amazon. You can find items at a lower cost year-round and their search-engine-esque system makes it easy to find what you’re looking for.
I’m a big fan of the “Think. Shop. Buy. Local” movement in which people support artisans within their communities instead of shopping in department stores. Look for advertisements about craft sales, Christmas fairs, and other local events with hardworking vendors to shop at this year.
With technology, artisans are now selling beautiful handmade items online! I really love sites like Etsy because the reviews on sellers allow you to feel confident when purchasing unique and personalized items for your loved ones. In the past, I have ordered: a hand carved Lord of the Rings sign from Mississippi, US; an engraved pocket compass from Turkey; an engraved tie clip from Wisconsin, US; and a lot more.
You can find items from almost any niche fandom and your recipient will be lucky enough to own a one of a kind product (or limited edition).
So what do you think, do you like to shop online? Maybe give it a chance this year so that you don’t have to stress about finding a parking spot or waiting in line behind customers yelling at innocent cashiers at the insanely busy mall.
Two more interesting infographics from Big Commerce: